Buyers want to know:
- Age, sex, height, weight, color, breed (even if there is a cross or mix, list them)
- What the horse is trained to do: All around horse, dressage (list highest level of accomplishment), jumping (list height accomplishment), western disciplines (list talented areas), safe trail horse, equitation, saddleseat, endurance, driving...
- Who is the horse suitable for: All riders, juniors, young riders, adult amateurs, professionals, small children, advanced riders only
- List any special talents and stable manners: Loads quietly, safe for children, clips easily, bombproof, won championships, exceptionally fast times, high scores, no vices, sound...
- List asking price. You may add obo (or best offer) if you are flexible with your price and a motivated seller.
Icing. If you feel your horse has special qualities you want to mention! Such as beautiful, fancy, elegant mover, lovely head, sparkling coat, perfectly conditioned, etc.
- Contact information. After you have finished entering your horse's information, make sure you have included all your contact information so your Bloodstock agent can get in touch with you.
Now that you have your horse out on the market with Diligent Horses, what happens next?
You will get a call from your bloodstock agent. He will discuss potential buyers that have expressed interest in your horse. When a buyer is ready to see your horse, we recommend the following:
Once you have the appointment set, do the following:
- Show up at least a half an hour to an hour before your scheduled appointment time. This will give you time to get organized. Be ready to ride, have any pertinent papers with you such as veterinary notes, vaccination, worming and shoeing schedules and pedigree, and your cell phone at hand in case they call for directions or assistance.
- Have your horse thoroughly cleaned and looking beautiful when they show up. Your horse should be shiny, mane and tail combed out, and feet oiled to look their best. Keep them naked to show off the horse's conformation to the potential buyer. Your tack and saddle pad should be clean and easily accessible.
- When the buyer shows up greet them and introduce yourself and then offer to introduce them to your horse. I have had people say to me, "Well there he is," and stand outside the stall and watch me go in and greet the unfamiliar horse. I would much prefer if the seller would go into the stall and bring the horse around to meet me and introduce us properly. If the horse lives outside, bring him or her in to a protected area where the buyer can take a good look at them. You should have your horse ready for inspection when the buyer arrives.
- If the buyer does not ask, then you may say "do you have any questions or is there anything you would like to know about my horse?" Answer any questions positively but honestly and if you are not sure tell them you will get back to them with the answer. For example, if it is a veterinary related question and you would rather the vet provide a response.
- If the buyer still has nothing to say, you can take charge of the meeting and offer to tell them a few good points about your horse. Most people want to know why you are selling your horse and this should be answered honestly. Buyers understand all of the reasons to sell a horse, even if it is "we just don't get along and he deserves a more suitable partner."
- Allow the buyer to watch you tack up your horse. Unless the buyer says differently, you should always ride your horse first and offer a few explanations as to what you are trying to achieve with your exercises.
- The buyer should always sign a liability waiver and wear protective headgear before they mount your horse. The initial ride should take place in an enclosed area until you and the buyer feel comfortable about taking the horse out into the open.
- Saddles can be a real problem in selling horses because the horse's saddle may not fit the potential buyer for the test ride. If possible, have a few different sizes of saddles available that will work for the horse and rider. This will circumvent many problems.
- The buyer must make an offer for you to consider for the sales process to begin. You may accept the offer and begin discussing the pre-purchase exam or you may say you would like to think about it and get back to them tomorrow with an answer. The ball is in your court once the first offer has been made. You may go back and forth several times until a final price is agreed upon and that final price is payable only if the horse passes the pre-purchase veterinary exam.
- I highly recommend a pre-purchase exam. See home page, and click on the link, 'Pre Purchase Exam'.
- The buyer typically pays for the pre-purchase; however, if the horse is found to have a problem, the seller must pay and will keep all of the X-rays and veterinary reports.
- The buyer should make all of the shipping arrangements and be responsible for all shipping charges. Once the horse gets in the trailer it is their responsibility.